Russia’s AI Disinformation Tactics Could Be Used Against Your Business
The same tools built for war are now targeting small and midsize organizations
A recent Wired investigation uncovered one of the fastest-growing and most dangerous fronts in global conflict: AI-powered disinformation.
Pro-Russian groups are now using free, widely available AI tools to flood the internet with deepfake videos, fake news stories, cloned voices, and bogus social media accounts as part of a coordinated effort known as Operation Overload. These campaigns are designed to confuse populations, erode public trust, and destabilize economies.
While their immediate targets include Ukraine, the U.S., and allied governments, the tactics being honed on the battlefield are already bleeding into the private sector, where small and midsize businesses are increasingly at risk.
If your company isn’t prepared for this new form of cyber warfare, you could become collateral damage.
AI-Fueled Information Warfare
Researchers at the Institute for Strategic Dialogue (ISD) have uncovered hundreds of AI-generated images, fake blogs, cloned voices, and synthetic videos shared across Telegram, TikTok, X, and email. These disinformation assets are designed to look real, spark outrage, or discredit targets.
The campaign’s goal is simple but far-reaching: overwhelm audiences with conflicting or false information to create confusion, erode trust in institutions, and destabilize public opinion. It’s a modern spin on psychological warfare designed not just to inform, but to exhaust and divide.
The sources are tools like Flux AI and other free platforms that anyone, including criminal groups, can use to create convincing fake content with just a few clicks.
This isn’t just state-sponsored propaganda. It’s proof that:
- AI tools are now weapons
- The barrier to entry is gone
- Every organization is vulnerable
Small Businesses are at Risk
These sorts of AI-powered disinformation campaigns are being perfected on the battlefield and are already making their way into cybercrime and corporate sabotage.
1. Your Brand Is a Soft Target
Imagine a deepfake video circulating online that appears to show your CEO saying something inflammatory. Or a fake image of a product defect going viral. These kinds of false narratives can be created and deployed quickly and easily destroy trust with customers and partners.
2. You Can Be Framed in Supply Chain Attacks
Disinformation can be used to create false flags in the supply chain, causing partners to drop you or clients to panic. Criminals may pose as your business to target others, or insert you as a “weak link” in a campaign to breach larger enterprises.
3. Social Engineering Just Got More Dangerous
AI tools can mimic the voice of your executives. Attackers are already using them to fool employees into sending money or credentials. Combined with phishing, these tactics become almost impossible to detect without the right defenses.
Protect Your Organization
This is a new terrifying form of cyber warfare. But by having a plan and taking active steps can mitigate the risk and keep you and your reputation safe.
At Nevtec, here are what steps we recommend:
1. Train Your Employees to Spot Manipulated Media
Deepfakes and disinformation often work because people aren’t trained to question what they see or hear. Ongoing cybersecurity awareness training must now include AI threats, not just phishing.
2. Secure Your Executive Presence
Protect public-facing assets, like executive bios, headshots, and video appearances. These can be scraped to train deepfakes. Use secure communications platforms for sensitive video or audio exchanges.
3. Monitor for Brand Impersonation
Set up digital monitoring tools to flag unauthorized use of your company’s name, domain, or imagery. Early detection is key to controlling the narrative.
4. Implement an Incident Response Plan for Disinformation
Just like a data breach, a disinformation attack requires a rapid response. Have a plan in place to correct misinformation, notify stakeholders, and coordinate legal and PR efforts.
How Ready Are You?
AI-powered cyberattacks are here. The same tactics used to undermine global stability and erode public trust in wartime are now being deployed against small and midsize businesses.
If this technology can be used to influence elections and destabilize nations, imagine the damage it could do to your brand, your clients, and your operations. Is your business safe? Are you sure?
Schedule a free consultation with Nevtec